Technology has taken over the art of communication. The first television was invented in 1927; today, it’s possible to watch a live event on a palm-sized device using the internet.
In a study done by Livestream, 81 percent of audiences watched more live videos in 2016 than in 2015. Additionally, more than 80 percent of respondents now prefer live videos over blog content and social media posts.
We no longer need a fancy satellite and heavy television set in order to watch a live event on the other side of the world.
With live-streaming being so accessible, anyone with access to a mobile device and the internet can go to YouTube, Facebook, or a number of other sites and enjoy a live video. This technological advancement enables companies to reach a huge audience base around the world, improve exposure, and boost sales. It is clear to everyone how technology has helped our lives in recent months.
Everyday life, even the coffee breaks have become digital but sometimes with connection problems that block the pleasant enjoyment of an experience, an emotion.
It is precisely from these desires that Salesforce Live Italy Channel has been started. A new channel to communicate with the Salesforce Italy ecosystem and with all digital professionals. The ambition is to create a new system where to talk about the path towards the digitalization of our country in a captivating and engaging way.
With this new project Salesforce will explain why digitalization is increasingly essential, they will tell what are the trends that characterize the world of marketing and innovation, they will talk about industry, retail, fashion and banks, sharing multiple experiences. Saleforce does not want to replace journalistic channels, they simply want to be closer to the customers and partners in an increasingly engaging way.